Effective Date: 25 June 2026
Last Updated: 25 June 2026
Version: 1.0
This Privacy Policy describes how Balaji Enterprise collects, uses, discloses, and protects personal data in compliance with the Digital Personal Data Protection Act, 2023 (DPDP Act) and the Information Technology Act, 2000. By using our website or services, you consent to the practices described herein.
- Who We Are
Balaji Enterprise (hereinafter referred to as “the Company”, “We”, “Us”, or “Our”) is a proprietorship firm registered under the laws of India, engaged in the manufacture and supply of holographic security labels, tamper-evident products, and anti-counterfeit solutions.
Registered Office: 902, 9th Floor, City Centre 2, Near Hir Party Plot, Behind CIMS Hospital, Science City Main Road, Sola, Ahmedabad – 380059, Gujarat, India.
Email: info@balajilabels.com | Phone: +91 9825564357 | Website: www.balajilabels.com
Balaji Enterprise acts as a Data Fiduciary as defined under the Digital Personal Data Protection Act, 2023 (hereinafter “DPDP Act”) with respect to the personal data collected through this website.
- Scope of This Policy
This Privacy Policy applies to all personal data collected through:
- The official website www.balajilabels.com
- Enquiry and contact forms on the website
- WhatsApp, email, phone, and other communication channels used by Balaji Enterprise
- Any digital product or platform operated by Balaji Enterprise, including the QR-based brand authentication platform (AUTHENTIQO)
This Policy does not apply to third-party websites linked from our website. We are not responsible for the privacy practices of those sites.
- Personal Data We Collect
3.1 Data Provided Directly by You
- Full name and designation
- Company name and address
- Mobile number and email address
- Nature of your enquiry or requirement
- Any other information voluntarily submitted through forms or communications
3.2 Data Collected Automatically
- IP address and browser type
- Pages visited and time spent on website (via cookies and analytics tools)
- Device information and operating system
- Referring URL
3.3 Data Collected via the QR-based Platform (If Applicable)
- End-consumer scan data (location, timestamp, number of scans)
- Consumer mobile numbers or emails (only if voluntarily submitted for loyalty programmes)
- QR code authentication logs
We do not collect sensitive personal data such as Aadhaar numbers, financial account details, passwords, or biometric data through our website.
- Purpose of Collecting Personal Data
We collect and process your personal data only for the following lawful purposes:
- To respond to your product enquiries and provide quotations
- To process orders, dispatch samples, and deliver products
- To send product updates, industry insights, and promotional communications (with your consent)
- To improve our website, products, and customer service
- To comply with applicable legal and regulatory obligations
- To authenticate products and prevent counterfeiting
- To contact you regarding after-sales support and service
- Legal Basis for Processing
We process your personal data only for lawful purposes and on the following bases permitted under the Digital Personal Data Protection Act, 2023 (DPDP Act) and other applicable Indian laws:
- Consent: When you voluntarily submit an enquiry or contact form, reach out via WhatsApp, email, or phone, or subscribe to communications, you provide consent for the specific purpose stated at the time of collection.
- Legitimate Uses under the DPDP Act (Section 7): Where you have voluntarily provided your personal data for a specified purpose (such as receiving a quotation, processing an order, product authentication via AUTHENTIQO, or after-sales support) and have not objected to such processing; or where processing is necessary to comply with any legal obligation, court order, or regulatory requirement applicable to us.
We process personal data only to the extent necessary for the stated purpose and do not rely on any grounds outside those permitted by the DPDP Act.
- How We Use Cookies
Our website uses cookies to enhance your browsing experience. Cookies are small text files stored on your device. We use:
- Essential Cookies: Required for website functionality (cannot be disabled)
- Analytics Cookies: To understand how visitors use our website (Google Analytics)
- Marketing Cookies: To serve relevant advertisements (only with your consent)
You may disable cookies through your browser settings. However, disabling essential cookies may affect website functionality.
- Data Sharing and Disclosure
Balaji Enterprise does not sell, rent, or trade your personal data to any third party. We may share your data only in the following circumstances:
- Service Providers: With trusted vendors who assist in website hosting, email services, logistics, or IT support, under strict confidentiality agreements.
- Legal Requirements: When required by law, court order, government authority, or law enforcement agencies in India.
- Business Partners: With authorised channel partners or distributors, only to fulfil your specific request, with your knowledge.
- Business Transfers: In case of merger, acquisition, or sale of business assets, subject to confidentiality obligations.
All third parties are bound by data protection obligations consistent with this Policy.
Cross-Border Data Transfers: We may engage service providers (for example, for website analytics via Google Analytics or email services) whose servers or processing may be located outside India. Any such transfer of personal data outside India will be carried out only in accordance with the DPDP Act, 2023, including where consent is obtained or appropriate safeguards are in place. We do not sell or freely transfer your personal data to parties outside India.
- Data Retention
We retain your personal data only for as long as necessary for the purpose for which it was collected, or as required by applicable law:
- Enquiry data: 3 years from date of last interaction
- Order and transaction data: 7 years (as required under Indian tax and accounting laws)
- Marketing communications data: Until you withdraw consent
- Scan and authentication logs: As specified in client agreements
After the retention period, data is securely deleted or anonymised.
- Your Rights as a Data Principal
Under the Digital Personal Data Protection Act, 2023, you (as a Data Principal) have the following rights:
- Right to Access: Request confirmation of whether we hold your personal data and obtain a copy.
- Right to Correction: Request correction of inaccurate or incomplete personal data.
- Right to Erasure: Request deletion of your personal data, subject to legal retention requirements.
- Right to Withdraw Consent: Withdraw your consent for data processing at any time. Withdrawal does not affect the lawfulness of prior processing.
- Right to Grievance Redressal: File a complaint with our Grievance Officer (see Section 11).
- Right to Nominate: Nominate another individual to exercise your rights in the event of your incapacity or death.
To exercise any of these rights, please write to our Grievance Officer at info@balajilabels.com with subject line “Data Protection Request”. We will respond within 30 days.
- Data Security
Balaji Enterprise implements reasonable technical and organisational security measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction. These include:
- Secure HTTPS encryption on our website
- Access controls limiting employee access to personal data on a need-to-know basis
- Regular review of data handling practices
- Secure storage of physical and digital records
However, no method of internet transmission or electronic storage is 100% secure. We cannot guarantee absolute security. In the event of a data breach affecting your rights, we will notify you as required under applicable law.
- Grievance Officer
In accordance with the Information Technology Act, 2000 and the DPDP Act, 2023, we have designated a Grievance Officer for any complaints, concerns, or requests related to your personal data:
Name: Amit Maloo
Designation: Proprietor, Balaji Enterprise
Address: 902, 9th Floor, City Centre 2, Near Hir Party Plot, Behind CIMS Hospital, Science City Main Road, Sola, Ahmedabad – 380059, Gujarat, India
Email: info@balajilabels.com | Phone: +91 9825564357
Response Time: Within 30 (thirty) days of receipt of grievance
If you are not satisfied with our response, you may approach the Data Protection Board of India (once constituted under the DPDP Act, 2023) or other appropriate legal forums.
- Third-Party Links
Our website may contain links to third-party websites, social media platforms, and partner portals. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies before providing any personal data.
- Children’s Privacy
Our website and services are intended for business-to-business (B2B) interactions with adults. We do not knowingly collect personal data from individuals under the age of 18. If we become aware that we have inadvertently collected such data, we will delete it immediately.
- Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. The updated version will be published on this page with a revised effective date. We encourage you to review this Policy periodically. Continued use of our website after changes constitutes acceptance of the revised Policy.
- Governing Law and Jurisdiction
This Privacy Policy is governed by and construed in accordance with the laws of India, including the DPDP Act, 2023 and the Information Technology Act, 2000. Any disputes arising from this Policy shall be subject to the exclusive jurisdiction of the courts at Ahmedabad, Gujarat, India.
- Contact Us
For any questions, concerns, or requests related to this Privacy Policy, please contact us:
Balaji Enterprise
902, 9th Floor, City Centre 2, Science City Main Road, Sola, Ahmedabad – 380059
Email: info@balajilabels.com | Phone: +91 9825564357 | Website: www.balajilabels.com